Long and drawn out recessions are hard as they wear down the patience and fortitude of the average worker. Obviously the unemployed have immense challenges enduring a recession. The salaried employee marks time from lay-off to lay-off. The non-salaried employee or entrepreneur? Well, recessions like this will make or break them. The blessing and curse is they have the most of the control over how much they earn. I concede that certain industries and corporate policies may impede or interfere with an individual’s ability to grow during the recession. Furthermore, I am not a Tony Robbins disciple chanting mindless brain chatter at myself in the hopes of replacing those ideas with some failure message life has certainly taught us all. I simply believe that the cream will rise to the top.
Recessions are great forges that refine the weak out of the marketplace which creates great opportunities for the strong to gain market share and enhance their business model. In fact, this applies to everyone int he marketplace. On the surface, my brother-in-law and I had little in common when we first met outside of marrying sisters. I quickly grew to like him and have since become a huge fan and a great friend. One of his most remarkable attributes is that he is not afraid of hard work. He is not the most driven man I know, he does not have a superior education or family pedigree, he simply shows up and get his job done. The result is that while his company shrank from 70+ employees to 13, he was in the minority 13.
I got the following email from a trade group where I am a member:
Dear Peter,
The spring/summer home buying season is almost here! Yet, I’m almost certain that the last few months and years of industry chaos have beaten you up and worn you down to the point where you’ve probably given serious thought to pursuing a career outside of the mortgage industry. That’s one reason why I’d like to spend 60 minutes with you sharing some of my latest thoughts on how to rediscover your passion, rejuvenate your career, re-invent yourself (again), and make 2010 your best year ever as a Certified Mortgage Planning Specialist!
This was a few days after one of the largest Realtor groups in our marketplace told me my career was floating in the waters as the Titanic sunk around me and they were a lifeboat coming by to rescue me. They wanted me to “regain the courage to pick up the phone” and call my clients (who I have avoided) and tell my client that I have found a better solution than foreclosure – short sale! This makes several wrong assumptions. First, that our business needs rescuing. Second, that our thousand-plus clients are facing foreclosure. The reality is that most of our clients (or almost all…) are able to weather this storm.
To both I say, “I am not your target market. I did not just get my butt kicked. Actually, I just came back from kicking someone’s butt, I’m covered with their blood, and I am looking for a place to flex!”
Are you growing or are you shrinking? This isn’t mindset self-actualization, this is reality. What’s your reality.